UK Christmas camera sales get a boost

Thursday, 7 Jan 2010 18:05 GMT

UK shoppers outlayed scarcely one fifth some-more upon cameras this Yuletide than they did at the same time final year. Market investigate association GfK's total show which although camera sales volumes usually rose the little, the volume of income outlayed between Dec twenty and 26th climbed by 19%. Fixed-lens (compact) cameras led the way, with unit sales up 2%, whilst transmutable lens cameras sales volumes fell 4%. However, because the normal selling cost of transmutable lens cameras has increasing given late 2008, their sales were up 20% by value.

'The reason for the fall in sales of fanciful lens over the second half of 2009 is clear,' pronounced Matthew Gibbs, GfK Account Director for Photo: 'the normal fanciful lens camera sole in this week was 25% some-more costly than the same week in 2008. More consumers as the outcome have opted for the top-end fixed lens model. Given the cost progress of the quarter though, the dump of usually 4% in units is not essentially all which dramatic.' This shift to high-end compacts was accompanied by an increase in the worth of sales, with the 2% progress in units sole heading to an 18% increase by value. 'Retailers have not ignored to anything similar to the same degree,' pronounced Gibbs: 'not usually were some-more consumers shopping the fixed lens camera, they were spending upon normal 17% some-more upon their camera than the year ago.'

The expansion in camera sales contrasts with sales in other record areas, with mobile PC sales making no progress upon 2008 total and LCD TV sales during Yuletide week falling 18% compared to the same period final year.